Sustainable Event Planning: An Exploration of University Conference Centers

نویسندگان

چکیده

The use of conference services on university campuses has grown in recent years. Focusing three centers Southern California the United States, this study explores innovative practices, tools, and strategies that sales marketing teams can to attract potential clients campus facilities. A Delphi method with a panel eight experts from was used examine tools by centers. findings reveal email marketing, tradeshows, social media are effective show universities an economical option for meeting planners, providing attendees college atmosphere they would not receive at hotel. Detailed implications results discussed.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13137194